I was born with a hammer in one hand and a magic marker in the other. Thus started a career that I am passionate about. An idea and/or a problem sets my mind in motion. How to build a better mousetrap…I designed one. How to transport a canoe from one area to another…I designed a folding canoe. I love the challenge, and bringing a design to fruition is my dream.

I was born into a family with a father who is an engineer and a mother who is an artist. I chose a path that is the best of both of both worlds. I became an industrial designer. In 1989, I graduated from Rochester Institute of Technology. I have enjoyed the privilege of following my chosen profession for the past 20 years.

Daily, I am confronted with opportunities to solve problems, create new designs and displays, while engaging with a team to bring those designs into existence. Whether asked to create a cosmetic display, a display for flooring samples or a display for power tools, I am ready to tackle the job.

Whatever the next project involves, I look forward to exceeding our customer’s expectations.

Email Matt at: mkeysludwig@whiteoakdisplay.com